Daily Facial Cleanser Gel (Benchmark - Cetaphil)

Cosmetics Code: 254212
Mild finished daily facial cleanser gel base with amphoteric/anionic surfactants, humectants, panthenol, and niacinamide; use 98-100% as supplied.
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Min: 0g
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Daily Facial Cleanser Gel (Benchmark - Cetaphil) is a mild finished facial cleanser gel designed for daily rinse-off cleansing of normal, dry, combination, and sensitive-feeling skin.

The formula uses an amphoteric/anionic surfactant system with humectant and skin-conditioning support. Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, and Sodium Cocoamphoacetate help provide gentle cleansing and easy rinse-off, while Glycerin, Panthenol, Niacinamide, and Pantolactone help reduce the dry, tight after-feel that can occur with stronger cleansers.

Product Highlights

  • Finished daily facial cleanser gel base; use 98-100% as supplied
  • Fragrance-free and colorant-free for easy customization
  • Mild amphoteric/anionic cleansing system for daily rinse-off use
  • Contains Glycerin, Panthenol, Niacinamide, and Pantolactone for a more comfortable post-wash feel
  • Clear to slightly opalescent gel texture suitable for pump or squeeze packaging

Product Description

This finished cleanser base is intended for mild daily face-wash products where low irritation potential, clean rinse-off, and a soft post-wash skin feel are important. The surfactant blend combines amphoteric and mild anionic cleansing agents to balance foam, cleansing efficiency, and skin feel.

The base can be used as-is, or lightly customized with compatible fragrance, color, and water-compatible actives while keeping the final product within a mild facial-cleanser pH window.

Formula System

  • Cleansing system: Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, and Sodium Cocoamphoacetate provide mild daily cleansing with balanced foam and rinse-off.
  • Skin feel support: Glycerin, Panthenol, Niacinamide, and Pantolactone provide humectant and conditioning support for a less tight after-feel.
  • Texture and stability: Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Chloride, Citric Acid, and Sodium Benzoate support gel viscosity, pH adjustment, and preservation.

How to Customize

  • Use directly as the main finished base, or add compatible customization ingredients slowly with gentle mixing to avoid foam entrainment.
  • Keep customization additions low. Fragrance, colorant, or water-compatible active additions should typically stay within the remaining 0-2% of the formula.
  • Maintain final pH around 5.0-6.5.
  • Re-check viscosity, clarity, odor, preservation compatibility, and skin feel after any adjustment.

Use Level

Recommended use range: 98-100%.

Product Characteristics

Appearance: clear to slightly opalescent cleansing gel; fragrance-free; colorant-free; mild characteristic surfactant odor.

Solubility: water-rinsable surfactant gel; miscible/dispersible with water-compatible cosmetic additives after compatibility testing.

INCI: Aqua, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoamphoacetate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Chloride, Sodium Benzoate, Panthenol, Niacinamide, Citric Acid, Pantolactone.

Important disclaimer: This product is not manufactured by or affiliated with the original manufacturer. It is an independently developed formulation designed to be similar to the reference product. This product is provided as an unscented base, intended primarily for customization. Users can add fragrances and other ingredients to match their specific needs. We have no affiliation, endorsement, or connection with the original manufacturer or brand owner.


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Test Name Specification
Appearance Opaque Gel
Odor Odorless
Heavy metal Not more than 20 ppm
Arsenic Not more than 2 ppm
Lead Not more than 1 ppm
Total aerobic count Not more than 100 cfu/g
Yeast and Mold count Not more than 100 cfu/g
Enterobacteria count Absent
S.aureus Absent
P.aeuginosa Absent
E.coli Absent
Samonella sp. Absent

“Ingredient-family evidence for glycerin: topical glycerol improves stratum corneum hydration, barrier function, and skin mechanical properties; evidence is strongest for leave-on exposure, supporting moisturizing after-feel claims in rinse-off cleansers with scope caveat.”
“Ingredient evidence for panthenol/dexpanthenol: topical dexpanthenol functions as a moisturizer by improving stratum corneum hydration, reducing transepidermal water loss, and maintaining skin softness; evidence mainly from leave-on dermatologic products.”
“Ingredient evidence for niacinamide: topical niacinamide can stabilize epidermal barrier function, reduce transepidermal water loss, and improve surface structure; evidence is mainly leave-on, supporting skin-conditioning rationale in rinse-off cleanser formulas.”

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Daily Facial Cleanser Gel (Benchmark - Cetaphil)
Mild finished daily facial cleanser gel base with amphoteric/anionic surfactants, humectants, panthenol, and niacinamide; use 98-100% as supplied.

Daily Facial Cleanser Gel (Benchmark - Cetaphil) is a mild finished facial cleanser gel designed for daily rinse-off cleansing of normal, dry, combination, and sensitive-feeling skin.

The formula uses an amphoteric/anionic surfactant system with humectant and skin-conditioning support. Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, and Sodium Cocoamphoacetate help provide gentle cleansing and easy rinse-off, while Glycerin, Panthenol, Niacinamide, and Pantolactone help reduce the dry, tight after-feel that can occur with stronger cleansers.

Product Highlights

Product Description

This finished cleanser base is intended for mild daily face-wash products where low irritation potential, clean rinse-off, and a soft post-wash skin feel are important. The surfactant blend combines amphoteric and mild anionic cleansing agents to balance foam, cleansing efficiency, and skin feel.

The base can be used as-is, or lightly customized with compatible fragrance, color, and water-compatible actives while keeping the final product within a mild facial-cleanser pH window.

Formula System

How to Customize

Use Level

Recommended use range: 98-100%.

Product Characteristics

Appearance: clear to slightly opalescent cleansing gel; fragrance-free; colorant-free; mild characteristic surfactant odor.

Solubility: water-rinsable surfactant gel; miscible/dispersible with water-compatible cosmetic additives after compatibility testing.

INCI: Aqua, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoamphoacetate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Chloride, Sodium Benzoate, Panthenol, Niacinamide, Citric Acid, Pantolactone.

Important disclaimer: This product is not manufactured by or affiliated with the original manufacturer. It is an independently developed formulation designed to be similar to the reference product. This product is provided as an unscented base, intended primarily for customization. Users can add fragrances and other ingredients to match their specific needs. We have no affiliation, endorsement, or connection with the original manufacturer or brand owner.

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