Widely used as a white pigment in paints and coatings due to its high opacity and brightness. Provides excellent UV protection in sunscreens and cosmetics, making it a key ingredient in skincare products. Commonly added to plastics to enhance whiteness and resistance to discoloration from sunlight. Used in paper manufacturing to improve brightness and opacity. Also serves as a photocatalyst in self-cleaning surfaces and air purification systems. Found in some food products as a coloring agent to achieve a bright white appearance.