Widely used as a white pigment in paints, coatings, and plastics due to its high opacity and brightness. Common in architectural and industrial coatings for durable, long-lasting finishes. Employed in cosmetics like sunscreens and makeup, offering UV protection and a smooth texture. Utilized in photocatalytic applications, such as self-cleaning surfaces and air purification systems, where it breaks down organic pollutants under UV light. Also found in dye-sensitized solar cells and certain types of sensors for its semiconductor properties. Preferred in some applications over rutile form due to its higher photocatalytic activity.