Widely used as a white pigment due to its high opacity and brightness, this chemical is a key component in paints and coatings, providing excellent coverage and resistance to fading. It is commonly found in architectural paints, industrial coatings, and automotive finishes. In the plastics industry, it enhances color stability and protects materials from UV degradation, extending the life of outdoor products like pipes, cables, and films. It is also used in sunscreens and cosmetics for its ability to scatter and reflect UV radiation, offering protection without being absorbed into the skin. Common in printing inks, it delivers sharp, bright whites and improves ink durability. Additionally, it appears in paper production to improve whiteness, opacity, and print quality, especially in high-grade printing papers. Emerging applications include its use in photocatalytic materials for self-cleaning surfaces and air purification, where it breaks down organic pollutants under light exposure.