Safflower yellow is widely used in the food industry as a natural food coloring agent, particularly in products like beverages, confectionery, and dairy items, to impart a vibrant yellow hue. In traditional medicine, it is valued for its potential health benefits, including antioxidant and anti-inflammatory properties, and is often incorporated into herbal remedies to support cardiovascular health and improve circulation. Additionally, it finds application in cosmetics, where it is used in formulations like creams and lotions for its soothing and skin-brightening effects. Its natural origin and safety profile make it a preferred choice in various industries seeking plant-based alternatives.