Used primarily as an intermediate in organic synthesis, this compound serves in the preparation of more complex aromatic structures. Its bromoethyl group allows for further functionalization through substitution or elimination reactions, making it valuable in pharmaceutical and agrochemical research. The ester moiety can be hydrolyzed to yield carboxylic acid derivatives, enabling incorporation into larger molecules. It is also employed in cross-coupling reactions to construct carbon-carbon bonds, useful in the development of functional materials and bioactive compounds.