Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of active ingredients requiring substituted aromatic ester scaffolds. Its functional groups enable selective transformations, such as cross-coupling reactions via the bromo substituent, making it valuable in medicinal chemistry for building complex molecules. Commonly employed in research settings to construct fluorinated analogs of bioactive compounds, enhancing metabolic stability and binding affinity. Also utilized in the preparation of herbicides and fungicides due to the combined effect of halogen and ester functionalities.