Used as a key intermediate in the synthesis of pharmaceuticals, particularly in the preparation of flavonoids and heterocyclic compounds with biological activity. It participates in condensation reactions to form chalcone derivatives, which are studied for their antioxidant, anti-inflammatory, and anticancer properties. Also employed in the development of dyes and fluorescent probes due to its conjugated carbonyl structure that enhances light absorption and emission characteristics. Its reactivity makes it valuable in organic synthesis for building complex aromatic systems.