Used primarily as a key intermediate in the synthesis of pharmaceuticals and agrochemicals, this compound enables the construction of complex aromatic structures through selective cross-coupling reactions. The presence of both bromo and iodo substituents allows for sequential functionalization using palladium-catalyzed reactions such as Suzuki or Stille couplings, making it valuable in medicinal chemistry for building substituted benzene derivatives. Its ester group can be hydrolyzed or transformed to other functional groups, further expanding its utility in drug development. Commonly employed in research settings to design bioactive molecules, particularly in the development of kinase inhibitors and anti-inflammatory agents.