Used as an intermediate in the synthesis of pharmaceuticals, particularly in the development of nonsteroidal anti-inflammatory drugs (NSAIDs) and other bioactive molecules. Its structure allows for easy functionalization, making it valuable in medicinal chemistry for constructing more complex drug candidates. Also employed in organic synthesis to introduce the 4-bromo-3-methylphenyl moiety into larger molecules, aiding in structure-activity relationship studies. The presence of both carboxylic acid and bromine groups offers dual reactivity for coupling reactions and further derivatization.