Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and fine chemicals. Its structure allows for further functionalization, making it valuable in constructing complex molecules. Commonly employed in the development of active pharmaceutical ingredients (APIs) where the nitro group can be reduced to an amine for subsequent reactions. Also utilized in the synthesis of fragrances and flavoring agents due to its ester functionality and aromatic character. Suitable in research settings for building nitrogen-containing heterocycles and in the production of specialty chemicals requiring a substituted phenylpropanoate backbone.