Patchouli alcohol is widely used in the fragrance and cosmetics industry due to its rich, earthy, and woody aroma. It is a key component in perfumes, essential oils, and scented products, often providing a base note that enhances the longevity and depth of fragrances. In traditional medicine, it is valued for its potential anti-inflammatory and antimicrobial properties, making it a common ingredient in skincare products aimed at soothing irritated skin or treating acne. Additionally, patchouli alcohol is utilized in aromatherapy for its calming and grounding effects, helping to reduce stress and promote relaxation. Its versatility and distinct scent make it a popular choice in various personal care and wellness applications.