JWH 307 is primarily researched for its interaction with cannabinoid receptors in the body. It is often used in scientific studies to understand the effects of synthetic cannabinoids on the endocannabinoid system. Researchers utilize it to explore potential therapeutic applications, such as pain management or neurological disorders, though it is not approved for medical use. Additionally, it is sometimes analyzed in forensic and toxicology studies to identify and understand the impact of synthetic cannabinoids in cases of misuse or overdose. Its application remains strictly within controlled research environments due to its psychoactive properties and potential risks.