This chemical is primarily utilized in pharmaceutical research and development as a key intermediate in the synthesis of various biologically active compounds. Its structure is particularly valuable in the creation of molecules that target specific enzymes or receptors, making it useful in drug discovery efforts. Additionally, it is employed in the production of agrochemicals, where it serves as a building block for developing compounds with potential herbicidal or pesticidal properties. Its bromo and methoxy functional groups provide reactivity that allows for further modifications, enabling the creation of diverse chemical entities for industrial and medicinal applications.