Used as a key intermediate in the synthesis of agrochemicals, particularly herbicides and fungicides, due to its ability to act as a building block for more complex active ingredients. Its structure allows for easy modification in pesticide development, enhancing selectivity and efficacy. Also employed in research for developing novel pharmaceutical compounds, especially in kinase inhibitor pathways, where the bromo and ether functionalities enable coupling reactions and molecular diversification. Commonly utilized in Suzuki and other palladium-catalyzed cross-coupling reactions to form carbon-carbon bonds in drug discovery programs.