This chemical is primarily utilized in organic synthesis and pharmaceutical research. It serves as a key intermediate in the development of various biologically active compounds, particularly in the creation of novel drug candidates. Its structure is often exploited in the design of molecules targeting specific receptors or enzymes, making it valuable in medicinal chemistry. Additionally, it is used in the synthesis of heterocyclic compounds, which are essential in the development of agrochemicals and dyes. Its unique bromo and methoxy functional groups allow for further chemical modifications, enabling the creation of diverse derivatives with potential applications in drug discovery and material science.