Used in pharmaceutical research as a key intermediate in the synthesis of selective estrogen receptor modulators (SERMs). It contributes to the development of compounds with potential therapeutic effects in hormone-related conditions, such as breast cancer and osteoporosis. Its structure allows for strong binding affinity to estrogen receptors, making it valuable in designing drugs with tissue-specific activity. Also investigated for use in metabolic disease treatments due to its influence on lipid regulation and insulin sensitivity in preclinical studies.