Used primarily as a dye in various industrial applications, it is commonly employed in the coloring of plastics, inks, and coatings. Its vibrant red hue makes it suitable for products requiring strong, stable coloration. In the plastics industry, it is often utilized to color polymers, ensuring consistent and durable shades. Additionally, it finds application in the printing industry, where it is used in inks for packaging, labels, and other printed materials. Its compatibility with organic solvents also makes it a choice for solvent-based coatings, providing aesthetic appeal to surfaces.