It is widely used in the personal care and cosmetics industry as a surfactant and cleansing agent. Its mild properties make it suitable for use in shampoos, body washes, and facial cleansers, particularly for sensitive skin. It helps to create a rich lather while being gentle on the skin and hair. Additionally, it is used in baby care products due to its non-irritating nature. In formulations, it also acts as a viscosity modifier and enhances the stability of the product. Its ability to mix well with other ingredients makes it a versatile component in various cosmetic and personal care applications.