JWH 309 is primarily studied in the context of scientific research, particularly in the field of cannabinoid receptor studies. It is used as a tool to investigate the binding affinity and functional activity of cannabinoid receptors, specifically CB1 and CB2. Researchers utilize it to explore the pharmacological effects of synthetic cannabinoids on the endocannabinoid system, which plays a role in regulating various physiological processes such as pain, mood, and appetite. Additionally, JWH 309 has been employed in studies aiming to understand the structural and functional relationships of synthetic cannabinoids, contributing to the development of potential therapeutic agents or the identification of risks associated with synthetic cannabinoid use. Its application is strictly limited to controlled laboratory environments due to its potent psychoactive properties and potential for misuse.