Org 27569 is primarily studied for its role in modulating the cannabinoid system, particularly as an allosteric modulator of the CB1 receptor. It is used in research to investigate the complex signaling pathways of cannabinoid receptors and their influence on various physiological processes. This compound helps in understanding the potential therapeutic effects of cannabinoids in conditions like pain management, addiction, and neurological disorders. Additionally, it serves as a valuable tool in exploring the development of novel drugs targeting the endocannabinoid system.