Used in the fragrance industry for its fresh, minty aroma, particularly in perfumes, cosmetics, and personal care products. It serves as a flavoring agent in food and oral hygiene products like toothpaste and mouthwash due to its pleasant cooling sensation. Also utilized as a chiral auxiliary in organic synthesis, aiding in stereoselective reactions. Its natural origin and sensory profile make it suitable for use in aromatherapy and natural product formulations.