2-Isopropyl-4-methylthiazole is primarily used as a flavoring agent in the food and beverage industry. It imparts a characteristic nutty, roasted, or meaty flavor, making it a valuable ingredient in the formulation of savory products such as soups, sauces, and snacks. Additionally, it is employed in the production of seasonings and flavor enhancers to replicate the taste of cooked or grilled meats. In the fragrance industry, this compound is utilized to add depth and complexity to certain perfumes and scented products, particularly those aiming for earthy or spicy notes. Its versatility in enhancing both taste and aroma makes it a key component in various consumer goods.