Used in skincare formulations for its antioxidant and anti-inflammatory properties, helping to protect the skin from oxidative stress, UV damage, and reduce redness and wrinkles for a more youthful appearance. Also studied for potential benefits in promoting hair growth, improving scalp health, and strengthening the natural skin barrier to reduce sensitivity, making it suitable for sensitive or irritation-prone skin. Found in some dietary supplements due to its bioactive flavonoid content, supporting overall cellular health. Investigated for use in functional foods and beverages for enhanced wellness effects.