Widely used in cosmetics and skincare products due to its high antioxidant content, particularly proanthocyanidins, which help protect the skin from free radical damage and UV radiation. It supports collagen stability, improving skin elasticity and reducing signs of aging such as wrinkles and fine lines. Commonly found in anti-aging creams, serums, and sunscreens. Used as a dietary supplement to support cardiovascular health by helping maintain healthy blood pressure and improving circulation. Its antioxidant properties may also contribute to reducing oxidative stress linked to chronic diseases. In hair care formulations, it promotes scalp health and strengthens hair follicles, potentially reducing hair loss and supporting thicker, healthier hair growth. Also applied in functional foods and nutraceuticals for its potential to enhance overall wellness, including supporting cognitive function and reducing inflammation.