Used primarily in pharmaceutical and nutraceutical research due to its structural similarity to curcuminoids. It exhibits antioxidant and anti-inflammatory properties, making it a candidate for studies on neurodegenerative diseases, cancer prevention, and metabolic disorders. Also investigated for its potential in skin protection formulations, leveraging its ability to neutralize free radicals and modulate cellular signaling pathways. Its bioavailability and stability are under evaluation to enhance therapeutic efficacy in drug delivery systems.