Widely used as a yellow pigment in printing inks, especially for packaging and labels due to its bright color and good lightfastness. Commonly found in water-based flexographic and gravure inks where low toxicity and strong color performance are required. Also used in some industrial coatings and plastics, particularly where moderate heat stability and opacity are sufficient. Not typically used in high-performance architectural paints or automotive finishes due to limitations in durability compared to more advanced pigments. Its cost-effectiveness makes it popular in short-term indoor applications.