Used in cosmetic and skincare products for its tingling and warming sensation, enhancing sensory experience. Often included in lip plumpers to create a temporary swelling effect by stimulating blood flow. Also utilized in topical pain relief formulations for its numbing and desensitizing properties. Found in some oral care products for its unique mouthfeel and cooling-tingling effect. Investigated for potential use in weight management products due to its ability to influence sensory perception and appetite modulation.