Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the production of non-steroidal anti-inflammatory drugs (NSAIDs). It serves as a building block in organic reactions where a substituted benzoic acid derivative is required. Its isopropoxy group enhances lipophilicity, making it useful in modifying drug absorption and bioavailability. Also employed in the development of specialty polymers and as a reagent in esterification and coupling reactions.