Used in cosmetics and skincare products for its UV-absorbing properties, helping to protect the skin from sun damage. Acts as a natural sunscreen agent due to its ability to absorb ultraviolet radiation, particularly UVB rays.

Its antioxidant effects help reduce wrinkles, prevent skin dullness, and maintain elasticity, making it popular in sunscreens, moisturizing lotions, and serums. Also employed in pharmaceutical formulations for its antioxidant and anti-inflammatory effects.

Research indicates potential in inhibiting inflammation, which may be useful in acne treatments or products for chronic acne-prone skin. Found in some hair care products to prevent UV-induced hair damage.

Serves as an intermediate in the synthesis of other bioactive compounds in medicinal chemistry.