Used in organic synthesis as an intermediate for pharmaceuticals and fine chemicals. The bromine substituent allows for cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex aromatic compounds. The ester group can be hydrolyzed to the corresponding carboxylic acid or reduced to an alcohol, offering versatility in functional group transformations. Commonly employed in the development of active pharmaceutical ingredients (APIs) where a substituted phenylpropanoate scaffold is required. Also utilized in the preparation of agrochemicals and specialty polymers due to its reactive handle and structural stability.