Used primarily in sunscreen and skincare products as an organic UV filter, it absorbs ultraviolet B (UVB) radiation to protect the skin from sun damage. It is valued for its ability to blend well with other sunscreen agents and enhance the overall stability of the formulation. Due to its oily nature, it also acts as an emollient, improving the texture and spreadability of lotions and creams. Commonly found in sunscreens, lip balms, and moisturizers, it helps provide broad-spectrum protection when combined with other UV filters.