Used as a multifunctional ingredient in cosmetic and personal care formulations due to its moisturizing and antimicrobial properties. It helps improve skin hydration by acting as a humectant, drawing moisture into the skin. It is also effective in stabilizing emulsions and enhancing the feel of products upon application, reducing stickiness often associated with other humectants. Commonly found in lotions, creams, serums, and makeup, it serves as a solvent and co-preservative, boosting the efficacy of primary preservatives while maintaining product safety. Its low irritation potential makes it suitable for sensitive skin formulations.