Used in research as a selective inhibitor of protein kinase C (PKC) isoforms, particularly PKCβ. It is employed in cellular signaling studies to investigate the role of PKC in processes such as cell proliferation, differentiation, and apoptosis. Commonly applied in cancer research to assess the impact of PKC inhibition on tumor growth and survival pathways. Also utilized in studies related to diabetic complications, where PKCβ activation is implicated in vascular and retinal dysfunction. Its selectivity makes it a valuable tool for dissecting specific PKC-mediated signaling events without broad off-target effects on other kinase families.