Used as a multifunctional ingredient in cosmetic and personal care formulations due to its moisturizing and antimicrobial properties. It helps improve product stability by acting as a humectant, retaining moisture in skin and hair products. Also functions as a solvent and viscosity reducer, enhancing the texture and spreadability of lotions and serums. Its mild nature makes it suitable for sensitive skin formulations, and it is often used as a preservative booster to reduce the need for traditional parabens or formaldehyde-releasers. Commonly found in facial creams, cleansers, makeup, and baby care products.