Used primarily as an intermediate in organic synthesis, especially in the production of liquid crystal materials for display technologies. It serves as a building block in the preparation of esters that exhibit mesogenic properties, making them suitable for use in LCDs. Also employed in the development of pharmaceuticals and agrochemicals due to its aromatic and carboxylic functional group, which allows for easy modification and derivatization. Its structural stability and reactivity profile make it valuable in research settings for designing new compounds with tailored physical and chemical properties.