Used as a natural colorant in cosmetics and skincare products due to its red to purple hue. Exhibits antioxidant properties, making it beneficial in anti-aging formulations by helping reduce wrinkles, dark spots, and promoting brighter, smoother skin. Shows potential in wound healing and skin regeneration owing to its anti-inflammatory effects. Also used in dietary supplements to promote internal skin health, and in hair care products to strengthen and improve hair health. Investigated for use in herbal medicine for treating inflammatory conditions and microbial infections.