Used as a natural colorant in food and beverages due to its red to purple hue, especially in products where synthetic dyes are avoided. Exhibits antioxidant properties, making it valuable in functional foods and dietary supplements aimed at promoting cardiovascular and cognitive health. Investigated for potential anti-inflammatory and anticancer effects in preclinical studies. Also applied in cosmetic formulations for its color and possible skin-protective benefits. Stability can be enhanced in acidic environments, making it suitable for use in fruit-based products and certain pharmaceutical coatings.