Used as a surfactant in cleaning formulations, particularly in liquid detergents and hard surface cleaners due to its good foaming and wetting properties. It is effective in emulsifying oils and dispersing dirt, making it suitable for household and industrial cleaning products. Also found in personal care items like shampoos and body washes where mild surface activity and compatibility with other ingredients are required. Its ethoxylated structure enhances solubility and reduces irritation compared to non-ethoxylated surfactants.