Used as a moisturizing agent in cosmetics and skincare products due to its ability to retain water and improve skin hydration. It functions as a natural component of the skin's moisturizing factor, helping maintain the skin barrier and prevent dryness. Commonly found in lotions, creams, and serums for sensitive or dry skin. Also utilized in hair care products to enhance moisture retention and reduce frizz. Its mild and non-irritating nature makes it suitable for use in formulations for delicate skin.