Used primarily as a UV absorber in cosmetic formulations, especially in sunscreens and skincare products. Its molecular structure allows effective absorption of ultraviolet radiation in both the UVA and UVB ranges, with particularly strong absorption in the UVB spectrum, helping to protect the skin from sun damage. It also enhances the photostability of other sunscreen ingredients, prolonging product effectiveness. Commonly found in lotions, creams, and makeup due to its low skin irritation potential and compatibility with various ingredients. Additionally, it may be used in some plastics and coatings to prevent UV-induced degradation.