Used in cosmetic and personal care products for its warming and tingling sensation on the skin. Commonly found in topical formulations such as creams, lotions, and serums to enhance sensory experience. Often included in products designed for massage, muscle relief, or skincare to provide a gentle thermogenic effect. Also utilized in some fragrance compositions to add a subtle spicy warmth. Its sensory properties make it suitable for use in lip products to create a plumping effect without irritation.