Used primarily as a reactive diluent and comonomer in polymer formulations, this chemical enhances the flexibility and adhesion of coatings, adhesives, and resins. It is especially effective in UV-curable systems, where it contributes to rapid curing and improved film formation. Its ability to copolymerize with other vinyl monomers makes it valuable in modifying polymer properties for specialty applications in inks, protective coatings, and synthetic latexes. Additionally, it serves as an intermediate in the synthesis of other benzoate esters and functional polymers with tailored performance characteristics.