Used in cosmetic and personal care products for its cooling effect, WS-12 activates cold-sensitive receptors in the skin, providing a refreshing sensation without actual temperature change. Commonly found in lip balms, creams, and lotions where a cooling feel is desired. Also used in oral care products like toothpaste and mouthwash to enhance freshness. Its ability to deliver a long-lasting cool sensation makes it popular in after-sun products, shaving gels, and certain pharmaceutical formulations for soothing skin irritation.