Used in organic synthesis as an intermediate for pharmaceuticals and fine chemicals. Its α,β-unsaturated carbonyl structure with a bromine substituent makes it suitable for cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex aromatic and heterocyclic systems. The (Z)-configuration offers stereoselectivity in reactions where spatial arrangement is critical. It is also employed in the development of bioactive molecules, including potential antitumor and antimicrobial agents, due to the reactivity of the double bond and the carboxylic acid functionality, which allows for further derivatization.