Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals. It plays a key role in the preparation of active ingredients in crop protection agents due to its reactivity in substitution and condensation reactions. Commonly employed in the development of herbicides and fungicides, where it helps build complex aromatic structures with chlorinated phenyl groups. Its bromo-keto functionality allows for further chemical modifications, making it valuable in organic synthesis for creating carbon-carbon and carbon-heteroatom bonds.