Used as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and fine chemicals. It serves as a building block in the preparation of chalcone derivatives, which exhibit biological activities such as antimicrobial, anti-inflammatory, and anticancer properties. Also employed in the synthesis of flavonoids and other aromatic compounds used in research and development of new therapeutic agents. Its α,β-unsaturated ketone structure makes it suitable for Michael addition reactions, enabling the formation of carbon-carbon bonds in complex molecule assembly.