Used as a natural red to purple food colorant in beverages, dairy products, and confectionery due to its vibrant hue and plant-based origin. Exhibits antioxidant properties, making it valuable in nutraceuticals and dietary supplements aimed at reducing oxidative stress. Investigated for potential anti-inflammatory and neuroprotective effects in pharmaceutical research. Also applied in cosmetic formulations for its color and possible skin health benefits. Stability can be enhanced in acidic environments, favoring its use in low-pH products.