Used as a UV-absorbing agent in sunscreens and cosmetic formulations due to its ability to absorb ultraviolet light, particularly in the UVA and UVB range. Its conjugated double bond system provides good photostability and enhances protection against sun damage. Also investigated for use in polymer systems to prevent UV degradation, improving the longevity and stability of coatings and plastics exposed to sunlight. Additionally, shows potential in organic synthesis as an intermediate for chalcone derivatives with biological activity.