WaterMix™ Red No.40 Lake is a ready-to-use, water-dispersible liquid color dispersion based on Red No.40 Lake (CI 16035) for cosmetic and personal-care formulation.

The WaterMix format is designed for easier incorporation of lake color into aqueous systems, gels, surfactant bases, emulsions, and color cosmetics without dry-powder pre-wetting by the customer.

This grade has been checked across a broad pH window. It remains visually stable from pH 2-13; above pH 13 the dispersion can still remain stable, but the shade may shift slightly darker red.

Product Description: WaterMix™ Red No.40 Lake is a concentrated red liquid dispersion for shade adjustment and red-tone color development in formulas that can accept a water-dispersible color system. The product is intended as a cosmetic colorant dispersion, not as a dye solution; shade intensity depends on the formula base, opacity, pigment load, surfactant level, and final pH.

Usage: Suitable for makeup color adjustment, lip products where the colorant is permitted for the target market, mascara, eyeliner, water-based gels, creams, lotions, surfactant cleansers, and soap-type systems that need a red lake color in a water-dispersible liquid format.

Mixing method:

- Shake or homogenize the product before weighing so the color dispersion is uniform.

- Add into the water phase, surfactant phase, or finished emulsion/gel while mixing. Use moderate shear until the color is fully uniform.

- For transparent or low-viscosity bases, premix with a small amount of water/glycerin or part of the formula base before addition to prevent local high-color spots.

- For pH above 13, confirm the final shade after the full batch has equilibrated because the tone may appear slightly darker red.

Usage rate: 0.1-50%

Product characteristics: Deep red liquid dispersion; characteristic mild odor; water-dispersible.

Solubility: Dispersible in water and water-rich cosmetic systems. Not an oil-soluble color; use appropriate emulsification or dispersion when adding to anhydrous or high-oil bases.

Storage: Store tightly closed at room temperature (25-40°C). Protect from contamination and mix well before use.